Summary:

A highly motivated senior designer with over 10 years of experience in various platforms and industry verticles. Helps creatives generate better performance by analyzing the data and gaining feedback from colleagues. Stresses the importance of teamwork by mentoring and exhibiting transparency. Stays up to date with industry standards by constantly learning through books and online courses.

Skills:

Adobe Creative Suite: Photoshop, XD, Illustrator, InDesign, After Effects, Premiere, Dreamweaver, Flash, Sketch 3, Lightroom, HTML, CSS, FTP Mac/PC literate Microsoft Office

Experience:

Zeta Global, New York, NY – Senior Designer 2014 – 2018

Lead UX Designer 2019

Creates and conceptualizes digital ads based on briefs and brand guidelines. Works on multiple digital platforms such as email, web, social media, and video. Develops assets for campaign presentations. Prototypes landing pages and form fields for UI/UX tests. Conducts design workshops for junior designers and summer design interns. Works closely with the creative director and marketing director when discussing strategy.

Key achievements:

• In only a few months, was assigned to Zeta Global’s premium accounts such as Sprint, T-mobile, ADT, and Progressive.

• Instrumental in acquiring Lyft as a client by designing the creative mockups for Zeta Global’s sales campaign.

• Completed over 89% of projects early at a high volume.

• Intern design quality increased by overseeing curriculum and approving their designs.

• The designer selected to launch the pilot programs for Discover card, Lyft, and Fanduel

• Increased team deliverables by conducting design workshops for junior designers and summer design interns.

Global Star Design, Dublin, CA – Product Photographer, Product Designer, Visual Designer 2006 – 2014

Translated over a few thousand home decor items a year into a 150+ page seasonal catalog for retailers such as

Safeway, The Home Depot, and Kroger. Created sales presentations and initial branding. Was in charge of studio

photography and asset management. Illustrated and prototyped home decor items to be produced by our

factories in various parts of the world.

Key achievements:

• Redesigned Global Star’s asset management system to be more efficient, saving the company thousands.

• Successfully created collections for Safeway’s Debi Lily line which sold well in stores.

• Increased business by redesigning sales presentations for Home Depot, Fred Meyer, and Kroger.

Education:

B.F.A. Graphic Design, B.A Design Studies; San Jose State University, San Jose, CA
B.A. Design Studies, Emphasis in Design; San Jose State University, San Jose, CA